The platform exceeded 1 billion monthly users in September 2021. So far, TikTok has not been stopped from progressing. It hopes to compete a little more with its rivals YouTube and Instagram, which, faced with the success of the Chinese network, in 2020 launched their own options for short videos – "Shorts" for the first and "Reels" for the second. Is TikTok going to seize a little more brain time from its users, again? At the end of February, the social network, known for its short videos, extended its maximum length to ten minutes, compared to three before. (Photo by Bytedance / Imaginechina / Imaginechina via AFP) BYTEDANCE / IMAGINECHINA VIA AFP Accompanied by ByteDance CEO Zhang Yiming, Cook viewed the history and development of the fast-growing firm and even made recordings with Zhang for fun on TikTok. 11, 2018) paid a visit to the headquarters of ByteDance in Beijing, the Internet tech company known for its popular apps like personalized news service Toutiao and mobile video-sharing service TikTok. Subscribers only ByteDance CEO Zhang Yiming (right) recounts the history and development of his company to Apple boss Tim Cook (left) during Cook's visit to the Chinese company's headquarters in Beijing, Oct. ByteDance has more projects, but challenges too – not least of which China's cumbersome censorship.īy Simon Leplâtre (Shanghaï, correspondent) Published on April 11, 2022, at 5:06 pm (Paris), updated on April 11, 2022, at 5:07 pm With more than a billion users, the video app is the first major success abroad for one of the giant Chinese digital companies. 2020 will be a really interesting year for Bytedance, but also beyond: the larger China tech scene.ByteDance, the Chinese company that launched TikTok and other viral apps Quick thought to end this post on: is Bytedance the first company to have created a truly global, viral, social app? I think this is only the beginning for Bytedance. in order to cater to the types of content that it’s US-based users like to create. Localization isn’t contained only within brick-and-mortar stores even with software, it’s uber important to understand who exactly your users are, and leave room to adapt! I think one thing that Tiktok does really well is to innovate very quickly based on the types of content that exists on the Tiktok platform: they frequently introduce more advance video editing tools, interactive filters, better song integrations, etc. KFC ended up doing sales that were multiples of McDonalds in the first year there because they were SUPER flexible on their menu items and incorporated a lot of local food items (Chinese soymilk, 油条, congee and the like). This sort of reminds me how breakfast items look different in chain restaurants around the world- anecdotally, I remember when the first McDonalds and KFCs opened up in my hometown in China. Different regions like different types of content, even though the medium itself (in this case, short-form video) is the same.Ĭultural factors (geography, age, local pop culture) play a huge role in how users end up using a product. The behavioral differences between Douyin and Tiktok also underscore one major thing to me: there really isn’t a ‘one-size-fit-all’ social app that exists. So, when you think about it like that, it’s not so surprising that social apps in China are not for the young-only, and is probably why Douyin is able to cross the 400million daily active users mark in China at only three-years-old. Those born in the 60s, 70s, and 80s in China are intimately familiar with smartphones and apps: using Wechat, using e-commerce platforms, familiar with digital payments, using mini-apps…and so on. The US may have more ‘internet-native’ internet users, but ‘smartphone native’ internet users in China extend beyond GenZs and Millennials. I think that part of this may be attributed to the different ways that US/ China smartphone users behave. Also- this was wild to me: those creators that did the most dance-based videos in China are users born in the 60s (!!), whereas in the US, it seems that it’s mostly teenagers (Gen Zs) who are creating those types of content. Things that trend in these two countries are insanely different.įor example: knowledge-based content is extremely popular in China, and less so in the US. For those of you familiar with TikTok, this is a really, really interesting report into the cultural difference between China/ US. It’s only available in Chinese, so I thought it might be interesting to translate and share with all of you!ĭouyin is the Chinese counterpart to Tiktok, and is only available to users in mainland China. This week, Bytedance (which owns both Tiktok and Douyin) released a 2019 data report on the user behaviors and trends on Douyin. Unfortunately, Squarespace makes it insanely difficult to embed PDFs, but you can read the translated doc HERE.
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